Press Release – Habanero Rum

Brooklyn Park, MN – Skaalvenn Distillery has released their core trio of products (vodka, rum, and aquavit) they originally set out to make. Now that the business is stable and growing they are focusing on creating adventurous, new spirits which aren’t in the market. Their latest product is exactly that—Habanero Rum. The description on the bottle reads:
“Made with habanero and Thai chili peppers, this spicy rum boldly goes where few dare to tread.”

hrum-4Skaalvenn’s goal with Habanero Rum is to usher in a new era of spicy cocktails which are sparse on menus around the country. It’s not a candy liqueur, and its heat level certainly isn’t tame or the norm for a product of Minnesota. It’s so spicy that Skaalvenn’s marketing strategy is to tell people not to buy it because it’s got more heat than they can handle–in case the red, devilish Viking and the word “Habanero” wasn’t enough of a warning. If black pepper makes you sweat, you’ll want to stay clear of this one.

Tasting notes:

First impression is the prominent yet pleasant nose of fresh habaneros with a hint of tropical fruit– it doesn’t burn but induces a noticeable reaction from the salivary
and sweat glands. Oh yeah, this one’s going to be hot!

Upon tasting, there is a smooth and creamy mouth feel. The light rum note is boosted by the flavor and heat of habanero, which moves through the palate. The burn of the peppers fade quickly enough to warrant further sipping. Thai chili peppers bring some heat to the tip of the tongue and add a subtle finish.

Mixing it into a sweet cocktail such as a mango daiquiri makes for an amazingly sweet and spicy battle. Adding a splash of Habanero Rum to a savory drink such as a Bloody Mary will give it a nice punch of heat.

Skaalvenn also hopes the Habanero Rum will be a favorite for the bar scene as bartenders will no longer be required to spend hours making infusions to spice up their cocktail menus. Skaalvenn products are distributed by Vinocopia and are in over 250 bars and liquor stores across Minnesota.

For further information, or to schedule a tasting please contact:

Skaalvenn Distillery
8601 73rd Ave North #28
Brooklyn Park, MN 55428

About Skaalvenn Distillery: Skaalvenn is locally owned and operated and distilling rum in April 2015. Since then, Skaalvenn’s line of products expanded to include vodka, aquavit and now the habanero rum. The distillery does not have a cocktail room or retail area—tours are available by appointment only.